- Brand Architecture

Systematically organize your identity

A strategically conceived and rigorously deployed brand architecture is key to supporting business objectives, maximizing efficiency, and optimizing performance.
Brand Architecture is a system that organizes brands, products and services to help an audience access and relate to a brand. A successful Brand Architecture enables consumers to form opinions and preferences for an entire family of brands by interacting or learning about only one brand in that family.
If brand architecture is a blind spot in your business, it can cost you big time.

Types of Brand Architectures

  • Branded House
    A branded-house architecture features a cornerstone brand, such as Apple and FedEx, from which all services spring forth as extensions – Apple TV & Apple Watch, FedEx Ground & FedEx Express, and so on.
  • House of Brands
    In a house-of-brands model, individual products or companies can focus on what each does best without limiting the broader group’s businesses growth trajectory.
  • Blended / Hybrid House
    A blended-house strategy provides the flexibility to use the corporate brand as a market-facing brand, but it can include a variety of product brands as well.

Let's chat over a brew.

Coffee, tea, or something stronger...
Please let us know your email address.
Please let us know your name.
Please write a subject for your message.
Please let us know your message.

Got a Project? Tell us everything.

This email address is being protected from spambots. You need JavaScript enabled to view it.

HQ - 1974 Main St    |    Apt 2    |   Napa, Ca 94559
Terms     |    Privacy     © Eno Digital
Cron Job Starts