- Brand Audit & Strategy

Discover weaknesses. Clarify goals.

Brand audits review all employee interactions and personal brand awareness, customer brand awareness, websites, social sites, marketing collateral, advertising, and all communication channels for its presentation, content, messaging, consistency and effectiveness.

Why is this so important —

Because if you do not know who you are or why you do what you do, you cannot expect others to care about your brand, products and services. At some point, strategy strays off course and messaging is fragmented and inconsistent. This results in consumers being confused, losing interest, and eventually jumping ship to the competitor.

Areas we review:

  • Brand Purpose
  • Brand Positioning
  • Value Proposition
  • Brand Promise
  • Brand Essence
  • Brand Personality
  • Message Architecture
  • Brand Strategy
  • Brand Platform
  • Brand Assets

Brand Audit Results:

  • Emphasize importance of brand management efforts across the entire organization.
  • Improve internal staff brand awareness, loyalty and buy-in.
  • Expand communication of the brand – online and offline.
  • Provide management and insight into all elements that brand touches, including the structure of your business and the portfolio of your brand.
  • Refocus executives by evaluating the position of your brand in the market.
  • Ensure the security of your brand.
  • Direct the future of your brand.
  • Elevate and focus brand strategy.

Deliverables:

  • Brand positioning statement
  • Brand messaging
  • About Us statement creation/refinement
  • Strategic marketing plan created (create the strategy you use to promote your company to meet your objectives)

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