- Rebranding

Successfully relaunch and reposition

We deliver the broader set of capabilities needed to support your rebranding and have successfully rebranded organizations of all sizes and across multiple industries.

Is it time to get a new name or logo?

As companies grow and adapt to changes and opportunities in the market, the original identity can sometimes prove outmoded. As organizations pivot, maintaining a clear and compelling identity are key to continued growth and success. Here are the most common reasons for rebranding a company:
  • The company is undergoing a merger/acquisition
  • The name or logo is outdated, misleading or inaccurate
  • The name or logo is difficult to pronounce and/or spell
  • The name or logo is unclear, obscure or difficult to explain
  • The name or logo is based on an original geographic location
  • The name or logo is based on an original product or service
  • The name or logo is based on previous owners surnames
  • The name or logo has been reduced to a meaningless acronym

What we'll deliver

  • DECISION MAKING ACTION PLAN (DMAP)
  • BRAND DISCOVERY
  • BRAND NAME OR LOGO CREATION
  • TAGLINE EXPLORATION
  • BRAND NAME RATIONALE
  • DOMAIN NAME ACQUISITION
  • PRELIMINARY TRADEMARK RESEARCH
  • BRAND NAME OR LOGO VALIDATION RESEARCH
  • INTERNATIONAL LINGUISTIC TESTING

What's included in the rebranding process?

The most important element in the rebranding process is consensus management. We provide expert guidance and direction every step of the way to ensure success. Here are the key steps:
  • Discovery (on-site or via teleconference)
  • Competitive Name Analysis
  • Determination of Roles and Key Stakeholders
  • Development of Brand Criteria
  • Naming Ideation and Research
  • Brand Name Rationale for Each Naming Candidate
  • Preliminary Trademark Research
  • Customized Naming Suite for Presentation
  • Feedback, Evaluation and Further Ideation
  • Contextual Visual Support
  • Consensus Management of the Naming Process
  • Domain Name Acquisition (if necessary)
Whether you need to clear trademark hurdles, break out of a geographically confining or misleading name, or find a better company name with the exact matching .com domain name, we'll work with your specific list of requirements, combine it with our naming expertise, and produce brilliant company names that work.

What if I want to rebrand a product or service?

Product rebrands are typically driven out of very specific needs such as trademark conflicts, or the need to simplify/clarify an existing product naming hierarchy. Sometimes these situations call for brand new product names, and other times names can be reworked or “reverse engineered” to better fit the needs of the existing product framework. From rebranding your “star” product to reworking an entire brand and sub-brand architecture, Eno Digital can help you and your team create clear, cohesive and compelling naming and branding strategies that work.

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